Brands are alive. They grow, and they change. To be successful, brands must create a strong connection with their followers. This engagement requires emotions more than just creating a logo. Branding requires strategy—the process of bringing business goals and creative messaging together.
It seems that anyone can build a website these days. Yes, we've heard your nephew and so-and-so's sister can do it. But website design and development are so much more. It's about the entire user experience—from creative to content—that must engage people and motivate action.
From Facebook and twitter to foursquare and the blogosphere, people are talking. And sometimes, they're talking about you, your brand and your organization. We like to think we just listen, but it's often so much more. Through various generation strategies, viral marketing and custom development, we build a follower base. Then we monitor and manage the dialogue in real-time.
We like to think a website is like a golf swing. Fail to set it up properly, and you won't be happy with the results. You have to follow through. And small changes in your behavior can make a huge impact on where you wind up. Search engine strategies combined with SEM/PPC advertising can keep your website out of the traps and marketing objectives on the green.
iPhone. Android. Blackberry. Apps. .mobi. SDK. Yes, there's a lot of lingo to keep up on, and it's our job. And we're serious about it. Coupling an interactive strategy with mobile media is often an important additional avenue to engage and interact with consumers.
Emotions play a strong role in creating brand/organization connections and buying behavior. Experiential marketing is just another avenue to create an emotional and rational perception. Through events-in-store to anywhere—we can foster dialogue and further a brand's story.